Curiosity-driven Tourism is more than just an approach; it’s a mindset that can revolutionize the way we experience travel. At Polish Your Zagreb, we believe that curiosity should be the driving force behind every journey, both for travelers and tour guides alike. Curiosity has always been a part of who we are. Ever since we were children, my sister and I were eager to get out of the house and explore. The moment we stepped outside, the adventure began.
That same curiosity drives us today, as business owners passionate about creating unique experiences for travelers.
“Recently, we participated in a training program for Certified Interpretation Guides. This training, offered by Interpret Europe, was held in the beautiful town of Bakar on the Croatian seaside. It was organized by the Bakar Tourist Board. The group consisted of incredible women from across Croatia, each excelling in their field. The trainer, Iva Silla, is a true innovator. You may know her from her projects, Secret Zagreb and Quest of Tales.“
What led us to this amazing opportunity? Curiosity. Have you ever felt drawn to something, not knowing exactly why, but also knowing it would be exciting? That’s how we felt when we first saw the information about this training. We followed that feeling, and it turned out to be one of the best decisions we’ve made.
The training was three days of laughter, learning, and fun. We worked hard, but it never felt like work. This is the magic of curiosity. It takes you to new heights, making every experience rewarding.

Embrace the magic of curiosity-driven tourism
Meeting new people might seem tiring at first, but it’s always worth it. Getting to know others, understanding their culture, and seeing the beauty of the world around us are what make life fulfilling. This is what makes travel so special and business creation so rewarding.
What if every trip felt like that? What if every destination offered the same sense of excitement and discovery? This is the essence of curiosity-driven tourism. It’s not just about visiting a place, it’s about immersing yourself in its stories, its secrets, and its charm.
At Polish Your Zagreb, we believe that tourism should be about more than ticking off a list of attractions. It’s about diving deeper, embracing the unknown, and connecting with a place on a personal level. So, if you’re ready to experience the true spirit of curiosity-driven tourism, join us. Let’s go beyond the surface and discover what makes Zagreb—and every destination—truly special.
More: 5 reasons for hiring a tourist guide when visiting Zagreb

How curiosity drives innovation in tourism experiences?
Travel has changed. It’s no longer just about ticking off famous landmarks. Today, tourists want more—they want experiences that connect them to a destination in a meaningful way. This shift has given rise to curiosity-driven tourism. Every journey now uncovers hidden stories and cultural insights that traditional tourism often misses.
Curiosity-driven tourism is about looking beyond popular attractions. Travelers no longer settle for just visiting well-known sites. They want authentic experiences. They want to engage with local culture, learn about history, and enjoy natural beauty. By being curious, tourists can experience a place’s true essence. This creates lasting memories and meaningful connections.
During our Certified Interpretation Guide training, we learned how to become better at sharing these deeper insights. The training wasn’t about learning surface-level facts. It was about discovering the narratives that make a place special. We learned techniques to bring a destination’s history, people, and culture to life. It’s not just about delivering facts—it’s about telling compelling stories.
Curiosity is at the heart of this approach. Just as we experienced during our training, curiosity opens up new ways of seeing a place. It pushes travelers to look deeper, beyond the obvious. By being curious, they can discover hidden gems and uncover the extraordinary. This is how travel becomes more meaningful.
With curiosity, every journey becomes a richer experience. It transforms travel from a checklist into an adventure. It’s about seeking out the unknown and connecting with a place in a way that’s truly special.

The role of Certified Interpretation Guides
They go beyond just sharing facts about a destination. Their role is to be storytellers who bring destinations to life. They highlight the hidden gems that many visitors might miss and help uncover the deeper meaning of a place. These guides ensure that tourists connect with the soul of a destination, not just its surface.
The training we attended focused on improving these skills. We learned how to make the visitor experience richer and more meaningful. It’s not just about presenting historical data or cultural facts. It’s about creating connections between travelers and the history, culture, and stories of the place they’re visiting.
Through this approach, we aim to encourage visitors to dig deeper. We want to inspire them to ask questions and seek out the answers. It’s about fostering curiosity and helping travelers explore more than just the usual attractions. The goal is to satisfy their curiosity and allow them to experience a place in a new, engaging way.
Certified Interpretation Guides help bring a destination’s story to life. They create an environment where travelers don’t just pass through but truly connect with the places they explore. It’s through this deeper connection that tourism becomes more than just a checklist—it becomes an unforgettable experience.
More: Beneath Zagreb’s surface: Explore the hidden wonders of the city
Tips for embracing curiosity-driven tourism: A guide for adventurous travelers
When you set out to explore a new destination, it’s easy to stick to the typical tourist path. The famous landmarks and popular attractions are often the obvious choice. But what if the most memorable experiences aren’t found in guidebooks or on well-worn paths? Curiosity-driven tourism invites you to explore deeper, step off the beaten path, and engage with a destination in a way that transforms your travel experience.
Here are some tips to help you embrace this exciting, immersive approach to travel, so you can make the most out of your next adventure:

1. Step off the beaten path
The first step to curiosity-driven tourism is simply to venture beyond the usual tourist spots. While landmarks like museums and historical sites are fascinating, don’t forget about the hidden gems waiting to be discovered. Explore local neighborhoods, small cafes, and quiet parks. These places often hold the richest stories and experiences—places where locals live, work, and create. Ask your guide or the locals for recommendations that don’t make it to the top of the list. The less obvious spots often offer the most authentic, meaningful experiences.
2. Ask questions
The heart of curiosity-driven tourism lies in asking questions. Don’t just passively absorb information—actively engage with your surroundings. Ask your guide about the historical significance of a monument or the folklore that shapes the culture. Ask locals about their traditions, customs, and personal stories. This turns your journey into a dialogue, rather than a monologue. It’s through asking questions that you’ll unlock the deeper layers of a place and gain a richer understanding of its culture and people.
3. Be open to new perspectives
Curiosity thrives when we step outside of our comfort zones. If you’re used to a certain style of travel, whether it’s beach holidays or city tours, try something new and different. Sign up for a local cooking class, explore nature reserves, or visit less touristy areas. Be open to different modes of travel, like hiking, cycling, or walking tours, which will allow you to connect with the environment and its people more discreetly. The goal is to broaden your perspective, see the world through a new lens, and embrace the unfamiliar. After all, travel is as much about the experience as it is about the destination.

4. Embrace the stories
Every place has its unique narrative. Whether it’s about its founding, its famous people, or the struggles and triumphs of its community, these stories are the soul of the destination. Don’t just visit monuments or natural landmarks—immerse yourself in the tales they hold. Seek out the hidden stories behind the places you visit, whether it’s the origin of a street name, a local legend, or an event that shaped the culture of the area. The best part? These stories often come to life when shared by locals or passionate guides who can offer you their insights and perspectives.
5. Engage in local traditions
A key part of curiosity-driven tourism is the willingness to participate. Instead of just observing local customs, dive in and take part! Whether it’s learning a traditional dance, joining a local festival, or trying your hand at a craft, engaging in the local culture can deepen your connection to the place. The more you immerse yourself in these experiences, the more you’ll understand and appreciate the cultural richness of the destination.
6. Document your experience
Curiosity-driven tourism is all about discovering new things, and one of the best ways to remember and share your adventure is by documenting it. Keep a travel journal, take photos or record videos of your experiences. You can even take notes on interesting facts or stories you learned during your trip. Reflect on your experiences each evening, write down the things that sparked your curiosity, and think about how they’ve reshaped your view of the destination.
Embrace curiosity and discover a new way of travel
Curiosity-driven tourism is not just a way to explore new places; it’s a way to transform your entire travel experience. By stepping off the beaten path, asking the right questions, and embracing the stories that shape each destination, you open yourself to a world of deeper connections and richer experiences.
At Polish Your Zagreb, we invite you to join us on this journey. If you’re ready to break away from the ordinary, let curiosity guide your journey. Uncover the hidden wonders of Zagreb—and beyond. Book your tour with us today and start exploring through a new lens.